Small medical device companies are bypassing expensive sales tactics by offering big discounts on orthopedic devices to remain competitive in the market, according to a Wall Street Journal report.
Pressure to lower healthcare costs could make companies offering deals or lower prices on implants more attractive, according to the report. Emerge Medical, a private device maker, plans to offer at least 40 percent in savings this year, according to the report. Device companies will be able to offer deals by taking a "no frills" approach to marketing their implants, which means not hiring sales representatives who advise surgeons in ORs.
However, surgeons may halt the increase in discount products when complex devices and procedures are involved because knowledgeable representatives may be necessary in the ORs.